We have recently conducted our second MFIB war game with the China team. Last year’s war game was tailored to our needs for a market entry into the competitive Chinese market, while we decided this year to focus on growth in a specific sales channel. The results exceeded our expectations again! The battlefield was well defined and clear missions were agreed upon prior to the war game. The action plans the team decided on were well thought through, innovative and most importantly accepted by all stakeholders. As a result we have gained weeks in the implementation and execution phase!

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Rutger van der Lee

+31 6 50 68 11 86

Hans Steensma

+31 6 45 09 86 50

Bart de Wilde

+31 6 14 96 26 72