The MFIB Group has recently introduced the concept of war gaming to our party. It has proven to be a highly successful instrument to sharpen our strategy and motivate our teams. Although we were always using the term “elections are war”, we have never fully appreciated the many similarities between warfare decision- making processes and strategy while organizing a campaign. This was an eye-opener. It has enabled us to assess the possible courses of action to achieve our election objectives, plot the competition and select the most effective way forward. It was even more instrumental to fire up our team, who will have to make it happen. The MFIB concept of “One Team, One Fight”, has a high resonance in our culture, and will contribute highly to our success in the upcoming elections. We will definitely continue to use the MFIB Group and their way of working in our strategic processes.
Campaign Director EU Elections
Apr 5, 2019