Client Case Studies

Our MFIB War Game program has been succesfully conducted in the Netherlands and abroad:

Law Firm

Client: Global Law firm Our client is a global Law firm provoking the established other big law firms by challenging the status quo and enhancing innovation in the sector. Challenge Technology is changing all sectors of business. The law sector included. Our client wanted to lead the pack in this digital transition and wanted to get all experts in the company aligned to the future of their business. Not only with a frame of mind, also with concrete plans to ...


Client: Market leading pharmaceutical company Our Netherlands based client is a global leader in generic and specialty medicines with over 35,000 unique products. Challenge In one of their important therapeutical area’s, two new entrants were expected to launch their products with a large amount of marketing and sales power. Clients goal for the Wargame was twofold: to develop the right counter strategy together with the input of both sales, marketing and medical and at the same time create a one ...

Bruynzeel – Sakura

Bruynzeel is known in the Netherlands from both the kitchens and the children’s colouring products. As they define themselves: ‘..There we were, at your fingertips, when you drew your first line. One of many. Those lines became ideas, and those ideas became drawings. We believe that every drawing is an expression of an idea worth sharing and we have been cherishing your imagination for over 70 years. So share away!..’ Challenge Bruynzeel, as a local player in the Netherlands was ...


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    Rutger van der Lee

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