Edo has focused himself on supporting companies with their growth strategies, by facilitating expansion based on:
– Truly understanding the core competencies of the company
– In-depth understanding of the wants and needs of its customers
– Clear insights in the strength and weaknesses of the competition.
Marketing Warfare tools and techniques are frequently used to facilitate this process, as they enable senior business managers to better understand their competitive battlefield, enabling them to develop sharper and more flexible game plans, in order to outwit the competition and so achieve their objectives.
1990-1992 Royal Dutch Navy Reserve Officer
1992-1997 Brand Manager Iglo-Ola, a Unilever company
1997-2000 Commercial Manager Lipton Tea Unilever China
2000-2003 General Manager Portavita
2003-2007 General Manager Friesland Foods West Africa; based in Ghana
2007-2008 Corporate Marketing and Strategy Friesland Foods
2008- Strategy Development & implementation